the Gruen Transfer is a ten-episode Australian TV program focused on advertising “how it works, and how it works on us”, which debuted on ABC1 28 May 2008. The title gruen transfer is named after the guy who designed the very first shopping mall, Victor Gruen, while the term refers to the moment when consumers respond to "intentionally confusing" layout of the mall; in other words, the moment when we usually forget what we came to the mall for and become impulse buyers (ABC, 2008).
The segments of the shows includes:
How Do You Sell?: This segment looks at advertising tactics used by advertisers to chose one product over another.
Endorse Me: the panel are being challenged to find a sponsor for people who are famous for all the wrong reasons (eg. Criminals).
The Pitch: Two advertising companies are given a brief to create an advertisement for an "unsellable" product.
Can be viewed at (http://www.abc.net.au/tv/gruentransfer/poll/vote/past.htm)
Ad of the Week: This is where the panel look at an ad and they discuss it and how effective it is.
What is this Ad for?: it will shows the beginning of an ad but doesn't identify it and asks the panel to see what its for.
Reference List:
-Christopher-
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